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ValueWeb®
communities have been in our vocabulary and way of working
since 1988. A network economy does not think in supply chain
terms or in departmental boxes. It thinks and acts as a web
of ideas, people, processes, markets, tools, environments.
The parts and the whole grow stronger together. Threads weave
together, forming new patterns, new connections, new capabilities.
Producers, customers, and investors design, invent, build,
market and sell as an ecosystem.
Co-creation
replaces the linear way of thinking and doing where each part
gets it "right" and passes it to the next part to get it "right"
who passes it on and so forth. ValueWeb communities work concurrently,
changing "hats" where appropriate, competing, cooperating
... constantly evolving to bring higher order solutions, people,
and opportunties into the web.

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